December 23, 2024 saw the highest volume of purchases made during the Christmas season, surpassing 10 million transactions. According to data from SIBS Analytics, the peak in transactions occurred at 11:37 a.m. on December 24, with 402 transactions processed per second. MB WAY also stood out, with a growth of +43% in the number of purchases vs. the same period in 2023.
The latest data from SIBS Analytics reveals that consumption during the 2024 Christmas season grew once again in Portugal, with a 15% increase in the number and total value of purchases made between December 1 and 24, compared to the same period in 2023.
According to the data released, the day with the most purchases was December 23rd, with more than 10 million purchases registered. December 24 saw the highest peak in transactions per second, with 402 transactions taking place at 11.37am. In the Top 3 days with the greatest variation in the number of purchases vs. the daily average, December 20 and December 21 also stand out (+13% on both).
MB WAY also continues to consolidate its position as one of consumers’ preferred choices, recording significant growth in transactions during the Christmas season, both in physical purchases (+43%) and online purchases (+44%).
In terms of the evolution of consumption, online commerce continued its upward trend, accounting for 21% in value and 19% in number of all purchases made between December 1st and 24th, an increase of 30% in number and 36% in value compared to the previous year. On the other hand, in-store purchases increased by 11% in number and 10% in value.
In terms of the sectors with the highest growth in the number of purchases during the Christmas season, the following stand out: Toys and Games (+69%), Decoration and Home (+59%), Perfumery and Cosmetics (+46%) and Fashion and Accessories (+39%), when compared to the monthly average from January to November 2024.
With regard to consumption by foreigners in Portugal, data from SIBS Analytics shows that, during the Christmas season, the number of physical purchases increased by 12% in number and 4% in value compared to the same period in 2023. On the other hand, physical purchases made by Portuguese abroad fell slightly, with a 2% reduction in the number of transactions and a 6% reduction in value.
Other indicators considered relevant can be analyzed in the annex.
